GolfWRX article: The Looming "Fiscal Cliff" of Golf Clubs

GolfWRX article: The Looming "Fiscal Cliff" of Golf Clubs

Postby jrich99 » Tue Jan 01, 2013 10:43 am

Interesting article worthy of a repost over here. While I don't think retailers offering fittings is the solution, I think he's right about the issues facing the equipment companies and the unsustainability of the current golf club release cycles and technology hype. ... olf-clubs/

Suppose that you have already gotten the hottest-faced clubs, conforming grooves, fitted lengths/lofts/lies/grips and your launch conditions are proper. What will now make you buy a new club? This is the nightmare that has to be keeping sales managers up at night. Sure, you have the GolfWRX crowd that always wants the latest and greatest. But how do you convince a recreational golfer or serious player to buy a new club when it isn’t much longer or more accurate, and offers little or no performance advantage over their current clubs?

This is the “fiscal cliff” that looms in the golf world. By 2014, it is expected that an overwhelming majority of golfers will have converted to conforming grooves. That sales hike in irons and wedges will recede back to normal levels. With no ability to create better launch conditions, what will be the selling point on the next generation of drivers? Right now, it’s graphics and all the colors of the rainbow. Why buy the newest equipment when top quality clubs with premium shafts are available for a song in the used market?

There is sure a lot more talk about this out in the open than there was a couple years ago...
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Re: GolfWRX article: The Looming "Fiscal Cliff" of Golf Clubs

Postby lagpressure » Tue Jan 01, 2013 11:04 am

Golf went over the cliff a long time ago. Now it's what to do with a broken game that makes no sense, has trashed it's historical significance, sent it's finest courses out to pasture, trivialized the accomplishments of the great players of previous generations and dumbed the game down to the lowest common denominator.

Happy New Year Everyone!
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